Vision: “Australian cotton, carefully grown, naturally world’s best”

By 2029 the Australian cotton industry will be:

• Differentiated - world leading supplier of an elite quality cotton that is highly sought in premium market segments

• Responsible - producer and supplier of the most environmentally and socially responsible cotton on the globe

• Tough - resilient and equipped for future challenges

• Successful - exciting new levels of performance that transform productivity and profitability of every sector of the industry

• Respected - an industry recognised and valued by the wider community for its contribution to fibre and food needs of the world

• Capable - an industry t hat retains, attracts and develops highly capable people