CRDC and its investment in research, development and extension on behalf of the Australian cotton industry is guided by a five year Strategic Plan. The 2013-18 Strategic Plan sets the direction for the organisation and its investment and is designed to help the industry achieve its long-term vision, and the Government its rural R&D priorities.

The Plan outlines the strategic outcomes CRDC is striving to achieve in five priority areas: farmers, industry, customers, people and performance.