Reflections of Mark Mortons person journey and discovery as a participant on the 2009 Australian Rural Leadership Program. Questions and challenges for the industries leaders are a major focus. "Growers are looking for an answer as to how they deal with what is before them; the responsibility of leaders is to identify the opportunity and table strategies to progress that opportunity. It is also a challenge to deal with those who are reluctant to accept that the cotton industry is entering a new phase where the previous structures and practises may not apply."